How does the BBB operate?
The goal of the Better Business Bureau is to establish a trustworthy environment by providing consumers with trustworthy information to enable them to make educated decisions and by establishing benchmarks for integrity, accuracy, and customer care. When businesses fail to live up to the BBB’s standards, it has the power to impose sanctions, such as revoking the A+ rating. The BBB assesses businesses using its own Standards of Trust. Additionally, the BBB offers a platform for businesses and customers to settle disagreements.