Master Pitching to Investors Online: 9 Essential Tips for Startup Success

Pitching to Investors Online
Riham Abu Elinin
Riham Abu Elinin
January 13th, 20253.5 min

Fundraising is a cornerstone of entrepreneurial success, but for most founders, it’s a challenging, emotional, and time-intensive process. The advent of the COVID-19 pandemic accelerated the transition to virtual fundraising, fundamentally changing the way entrepreneurs connect with investors. Today, the majority of pitching to investors online happens virtually, and understanding how to excel in this environment is critical.

The Evolution of Fundraising

Gone are the days of flying across the country to meet investors in coffee shops or corporate offices. Video conferencing platforms like Zoom, Google Meet, and Microsoft Teams have revolutionized the fundraising landscape. These tools have opened global opportunities, allowing founders to pitch to dozens of investors from the comfort of their workspace.

At BznsBuilder, we understand the nuances of virtual pitching and how to make the most of these opportunities. Our platform equips entrepreneurs with everything they need to create compelling business plans, conduct accurate financial forecasts, and confidently approach investors online.

If you’re ready to ace your online pitch, here are nine essential tips to ensure success.


1. Strategize Your Team Presentation

A seamless presentation starts with a clear division of roles. Define responsibilities in advance to avoid confusion during the pitch. For example:

  • CTO: Address technical and product-related questions.
  • CEO: Focus on go-to-market strategies, finances, and vision.

This clarity minimizes interruptions and keeps the presentation focused and professional.

Pro Tip: Use BznsBuilder’s collaboration tools to rehearse and refine your pitch as a team.


2. Keep Responses Focused

In a virtual setting, it’s easy to over-explain. Instead, keep your answers concise and directly address the investor’s question. Avoid filling silences with unnecessary elaboration—pauses provide a natural rhythm and space for investors to process information.


3. Foster Engagement with Questions

Virtual meetings come with distractions like emails and notifications. Keep investors engaged by actively involving them in the conversation. Ask questions such as:

  • Have you reviewed our pitch deck before the call?

  • Would background on our team’s expertise help set the stage?

  • Have you invested in similar industries or technologies?

These questions encourage dialogue and show you value the investor’s input. BznsBuilder’s insights can help tailor questions to your audience, ensuring relevance and engagement.


4. Showcase a Live Demo

Nothing captivates investors more than a hands-on demonstration of your product or service. Virtual platforms make it easy to share your screen and walk investors through key features. Highlight how your product solves real-world problems and share customer success stories.

Pro Tip: Use BznsBuilder’s financial forecasting tools during your demo to demonstrate market potential and ROI.


5. Prioritize Sound Quality

Audio clarity is vital for an effective pitch. Invest in noise-cancellation tools like Krisp to eliminate background distractions. Conduct test runs to ensure your microphone setup is clear and professional.


6. Enhance Video Presentation

Your visual presence matters. Clean your laptop camera and ensure proper lighting to present a polished, professional image. If your built-in camera isn’t sufficient, consider upgrading to a high-quality external webcam.


7. Ensure a Stable Internet Connection

A dropped connection can derail even the best pitch. Use an ethernet cable for a reliable internet connection. Adapters for newer laptops are affordable and can make a significant difference in maintaining a smooth call.


8. Set Up a Professional Background

Your background reflects your professionalism. Eliminate clutter, distractions, or anything that could divert attention from your message. Consider a neutral or branded backdrop to keep the focus on you and your pitch.


9. Embrace Resilience and Volume

Fundraising is a numbers game. Expect to pitch to dozens of investors before securing funding. Use each meeting as an opportunity to refine your approach. Schedule your meetings within a tight timeframe to maintain momentum and improve with each iteration.

Pro Tip: BznsBuilder’s planning tools help you stay organized, track investor feedback, and optimize your strategy.


Elevate Your Fundraising with BznsBuilder

Whether pitching online or in person, preparation is the foundation of success. With BznsBuilder, you can create investor-ready business plans, forecast financials with precision, and deliver compelling presentations.

Ready to take your pitch to the next level? Sign up for free and let BznsBuilder be your partner in securing the funding your startup deserves. #YourVirtualCoFounder #BznsBuilder

pitching to investors online
Written by : Riham Abu Elinin

Founder & CEO